The party plan method is the use of social events – home parties to parade, demonstrate, show off and sample products. The home party model of business has been used primarily to sell items whose main appeal is to women by women, such as Tupperware, Mary Kay Cosmetics, Kitchen utensils from Pampered Chef (which incidentally is owned by the richest man in the world – Warren Buffet). Also ome decor items e.g, home garden & party, jewelry e.g,. Lia Sophia, skincare e.g, Arbonne International, candles e.g, Mia Bella. Current additions to the field include lingerie, and sex toys e.g., Passion Parties.
It is very evident that the home party plan traditional business intent is fresh once again as a new generation of sellers open their homes for direct sales. Home parties now statement for approx. 30 percent of the almost $30.8 billion in U.S. direct sales, and 15.2… Read More